April 7, 2007

Google AdSense Program Review

Google AdSense, Google’s advertising program that lets webmasters display ads from Google’s extensive list of advertisers, has taken the Internet by storm. Through this successful program, unobtrusive text-based ads are served in member sites, who then earn a commission every time someone clicks on the advertisers’ links.

At this point in time, the jury is still out on whether this program will continue to enjoy its initial success. That is why, through this article, we want to give you some highlights and insights on how the Google Adsense program has worked for us, one month after we signed up for it, so that we can use it as a checkpoint for future analysis.

Why is Google AdSense so Popular?

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Visitor Click Tracking in Adsense, Chitika and YPN with Google Analytics

If you carefully analyze the Google Adsense Unit displayed just above, you will notice that the ad offers three exit routes where a website visitor can click.

Route 1. Visitor can click on any of advertised products
Route 2. Visitor clicks the Ads by Google link to submit feedback to Google
Route 3. Visitor clicks the Advertise on this site link - maybe to sign as an adwords advertiser

Of these three possible exit routes, only the first route converts into dollars. As an Adsense publisher, I am very keen to track what visitors are clicking while exiting your website. If lot of my visitors are exiting my website by clicking the "Advertise on this site" without signing up as an Adwords advertiser, I will probably disable the feature.

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Tracking Adsense clicks with Google Analytics

Google Adsense program could soon be integrated with Google Analytics to track visitor clicks in Adsense Units. This was revelead in an email from the Google Adsense Support team.

While Google Analytics is certainly still useful for tracking your website performance data, at this time it isn’t able to track your AdSense clickthrough data, nor is it integrated into your AdSense account. We’re working hard to add new functionality as quickly as possible, but are not able to say at this time whether an integration with AdSense will occur.

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Google Adsense Secret Tips & Optimization Tricks

Google Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog to Google for approval. If Google likes what it sees, it will place contextual ads linking to products likely to appeal to the readers. Each time a reader clicks a link, the advertiser pays Google a small fee, and Google splits that with you.

The next interesting question - How to Make Money with Google Adsense ? (more…)